1/6
Analytics
Not everything measurable is valuable, and not everything valuable is easy to measure.
We findgrowthchallengingmarkets.
Revenue advisory, digital marketing agency, strategic consultancy. Commercially minded, creatively inclined, growth motivated.
One joined-up growth practice
Behind every business problem is a human truth.
We connect commercial strategy, marketing and execution, then find the human behaviour that moves all three.
We speak human
Services
Your organisation needs a flexible way to partner. For some companies, it is a full agency support model. For others, it is a low-touch safety net for their in-house digital team. We offer three distinct engagement models.
Learn more
2/6
Content
Content is still the most scalable marketing asset you can create. But only if it is worth reading.
3/6
Digital Strategy
You do not need more tactics. You need a sharper reason to choose between them.
4/6
Performance Marketing
Digital marketing that speaks the same language as finance and strategy.
$185m
Digital media managed
35%
Average effectiveness lift
10yrs
Minimum team experience
The team
Luster is new on paper, but old in experience. Each member of our team has at least a decade of experience in marketing, advertising, or digital. Established in 2023, we're based across the road from the Gabba in Brisbane.
- AWS
- HubSpot
- Shopify
- Stone & Wood
- Lung Foundation Australia
- Mirvac
- Accor
- Mantra
- University of New England
- Great Southern Bank
- HomeCaring
- Michael Hill
- The Missing Link
- Supercheap Auto
- Apartments & Developments
- Flagship
- Alloggio
Our
1/3
Vidan says
Luster has seamlessly integrated with our in-house team. They have been flexible, responsive, and always lean in that extra bit to ensure our projects run smoothly. I'm no longer apprehensive about taking leave, as their proactive monitoring and adjustments ensure continuity in performance. I wholeheartedly recommend Luster for their expertise, reliability, and support.
Marketing Manager - Digital & Performance, AIPT2/3
Haz says
Over the past eight months, Luster has been an exceptional marketing partner for Alloggio. Their team has been consistently supportive, professional, and deeply engaged with our brand. They've played a key role in advancing our SEO and Google capabilities across our portfolio, helping to strengthen visibility and performance for all of our brands.
Marketing Operations Manager, Alloggio3/3
Lachlan says
Luster helped to articulate who Ramsden Lawyers is today—and where we’re going. They translated a multi-practice, fast-growing firm into a brand that feels cohesive across our divisions. If you’re looking for an agency to partner with as a start-up, one to take your SME to the next level, or one to fix your previous agency’s problems, Luster is the play.
Partner, Ramsden Lawyers
HomeCaring
Casestudy
A commercial analytics rebuild for one of Australia's largest in-home care providers.
The context
HomeCaring is one of Australia's largest providers of aged care and NDIS in-home care. Digital marketing represents their primary source of customer growth.
When they started chatting with us, their digital marketing programs were already successful. But they had serious gaps in being able to fine-tune based on real P&L numbers. The team had solid media metrics, call tracking, web analytics, and CRM sales-pipeline data, but none of it could be mapped to the bigger picture.
The challenge
"Without the ability to confidently attribute sales and lifetime value back to specific marketing campaigns and channels, we're leaving opportunity on the table."
Kieran Reed, Head of DigitalThe outcome
Luster undertook an expansive Analytics & CRM project. Taking the unique needs of a range of stakeholders into account - and navigating legacy barriers - we re-architected HomeCaring's web analytics, phone tracking, CRM, and digital advertising platforms to deliver an end-to-end executive view from first click to lifetime value.
Contact Luster today
We get what you're feeling.
The problem rarely starts in one channel. Bring us the commercial symptom and we will help you find the cause.
Contact Luster todayLet’s chat