Stop blaming customers. Fix your UX.
When brands complain about poor conversion, the problem is often not seasonality. It is the checkout.
Read the full postPerspectives
Honest takes on brands, commerce, advertising and marketing.
The creative was bad.
Targeting, bidding and clever ad tech only get you so far. The message still matters most.
Read the full post
When your steam cleaner is not a steam cleaner.
A small product search mistake says a lot about blind trust in automated media and the brand damage that follows.
Read the full post