Stop blaming customers. Fix your UX.
When brands complain about poor conversion, the problem is often not seasonality. It is the checkout.
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This is where we call things as we see them.
The posts that started arguments, sparked ideas, or made someone hopefully ask some questions they perhaps hadn't considered.
Not performative thought leadership or fake-smile kudos. Just honest takes on what we see in the world of brands, commerce, advertising and marketing.
The creative was bad.
Targeting, bidding and clever ad tech only get you so far. The message still matters most.
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When your steam cleaner is not a steam cleaner.
A small product search mistake says a lot about blind trust in automated media and the brand damage that follows.
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